Football legend Cristiano Ronaldo has inked a multi-year deal with blockchain and cryptocurrency provider Binance, and is set to star in an upcoming 'global campaign aiming to give Ronaldo's fans an introduction to Web3 with a compelling entry point into the world of NFTs'.

The Manchester United forward commented 'My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do'.